5 Apps for Real Estate Investors

Apps for Real Estate Investors

The following is a list of 5 great apps for real estate investors. There is a need for real estate investors to download the best apps to be most successful in their real estate investing careers. We highly recommend you download and use the following apps.

5 Apps for Real Estate Investors

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. Zillow
  5. BiggerPockets

Why Mobile Is So Important for Real Estate Investors?

Understanding mobile user and customer behavior is critical. People are shifting time and attention to mobile devices, and you don’t want to miss out on great deals or opportunities to establish connections and monetize.

Mobile usage surpassed desktop usage in early 2014. It is typical to see over 50% of website traffic attributed to mobile devices. Mobile device usage will continue to grow. See below:


Mobile vs. Desktop User Statistics

Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/


Another interesting statistic highlighting the importance and key role that mobile apps play is:

“Over 90% of time on mobile is spent inside apps” – Smartinsights.com


Time Spent in Mobile Apps

Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/


As mobile usage continues to grow, it is important to look at how mobile web and apps compare from a time standpoint. According to Smartinsights.com, over 90% of time on mobile is spent inside apps. As real estate investors, knowing where and how to connect with potential business partners can be a huge advantage. Luckily, we’ve curated a great list of essential real estate investing apps for for you. Here’s the list!

5 Mobile Apps for Real Estate Investors

1. Facebook

Facebook app

Facebook is one of the best apps for real estate investors. The Facebook app is an incredibly powerful social environment where real estate investors can connect with interested prospects, buyers, sellers and like-minded individuals who are passionate about real estate investing. Facebook has become one of the most powerful tools for mobile marketers. As a real estate investor, you are able to join investor groups, and even create digital marketing ads targeted to custom Facebook audiences of investor-minded individuals. Facebook makes it easy to segment and target these individuals by demographics, psychographics, user behavior, hashtags, and interests.

2. Instagram

Instagram app

Instagram is one of the most exciting social networks. Real estate investors can network and connect with interested like-minded individuals and prospects. You also have the ability to tap into a wealth of knowledge and inspirational information. Instagram is an essential app for conducting research on a place, person, or subject matter. When searching a location or related real estate investing hashtags, follow thought leaders and key industry contributors. Join the conversation. The interactions, shares, comments, and likes lead to new relationships and potential business partners.

Why should Real Estate Investors use Facebook and Instagram?

Facebook and Instagram have become must-have apps for any real estate investor. Your target audience is participating in discussions daily. There are plenty of opportunities for you to answer real estate investing questions and to establish yourself as a subject matter expert. If you can get attention, connect with your niche, and provide extreme value, you will be tremendously successful within Facebook and Instagram social platforms.

Tips for Real Estate Investors when using Facebook and Instagram

Real Estate Investors can and should leverage Facebook and Instagram as content delivery platforms. Social networks like Facebook and Instagram are surfacing relevant posts, events, stories and ads with regular algorithm updates. As a real estate investor, you can learn and connect to your target audience easily.

Keys to Success

  • Search on real estate investing topics by using hashtags.
  • Follow topics, categories, and industry leaders. Learn through observing successful social authorities.
  • A real estate investor should post, follow, comment, share, and engage users regularly in order to become an authority.
  • Your continued participation will lead to you establishing yourself as an authority and subject matter expert.

3. LinkedIn

LinkedIn app

LinkedIn is one of the best mobile apps for real estate investors! LinkedIn allows for you to enhance your networking and prospecting capabilities. The best way to build valuable connections within LinkedIn is to provide value to the niche real estate communities.

Tips for Real Estate Investors when using LinkedIn

Pay for a premium account. The LinkedIn premium upgrade is $29.99/month, and allows you to direct message people you’ve yet to connect with via InMail. This is great, because you will want to network, build new relationships, as well as expand upon existing relationships.

Keys to Success

  • A savvy real estate investor should write, post, share content, like, comment, and direct message others.
  • LinkedIn has business-minded audience, so be sure to cater your posts to this group.
  • Contribute regularly.
  • Add extreme value.
  • Maintain content quality.
  • Mention influencers and others as you write, post, and comment.

Related to LinkedIn

If you like LinkedIn, check out the Medium app.

Medium app

Medium is a great content publishing app to find and follow successful investors, influencers and real estate topics.


4. Zillow

Zillow app

Zillow is a great real estate app that lets you view real estate properties available on the MLS (Multiple Listings Service). The information available is timely, and is great for researching regional home values and neighborhood comparables (also known as “comps”). Other related real estate apps that provide similar information are the Zip Realty appRedfin appRealtor.comTrulia, and Loopnet for commercial properties.


5. BiggerPockets

BiggerPockets app

BiggerPockets is the real estate investing social network, information hub and marketplace. According to BiggerPockets, their website and app is one of the most respected online real estate networking and information resource platforms. As of 2017, there are over 400,000 members, 1,500,000+ forum posts, and tens of thousands of real estate investing articles.

The BiggerPockets app aims to help educate people in all aspects of real estate and real estate investing and to provide tools, data, and resources to enhance real estate knowledge, networking, deal making, marketing, and other day to day real estate activities.

A key feature of the BiggerPockets app is their real estate investing forum that ranges and covers a wide variety of topics. Bring a burning question to their forum, and receive immediate feedback and answers from real estate investing experts and members.

Real Estate Investing App Resources and Lists

This completes the list of the best real estate investing apps. For further reading and additional real estate investing apps, check out the resources below:


Additional Resources

Facebook Statistics post from May, 2017 that speaks to the importance and dominance it has as a platform: https://zephoria.com/top-15-valuable-facebook-statistics/

The Ultimate Guide to Instagramhttps://www.inc.com/nicolas-cole/the-ultimate-guide-to-instagram-how-to-build-a-profile-everyone-will-want-to-fol.html

The Ultimate Guide to Instagram Hashtags in 2017https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) Second Edition Edition by Perry Marshall, Keith Krance, and Thomas Meloche – https://www.amazon.com/Ultimate-Guide-Facebook-Advertising-Customers/dp/1599184303